Category Archives: Audience Advertising

Two sides of the Programmatic Sword

First, about Truecaller, leading utility app making Programmatic work to the fullest. Truecaller has 150 MN users in India and 250 MN globally. After Whatsapp and Facebook (both FB owned)… Read more »

First Party Data is King

Programmatic advertising got along with it a lot heavy duty jargons, but the simplest term and the most complex application among all is Data led advertising. This article will help… Read more »

First Meetup

How it started? Programmatic 1×1 started as a web series of interviews (1×1) with Industry leaders in Digital Media who are at the forefront of the evolving online advertising industry…. Read more »